Ken Auletta | Straightspeak

It’s a wonderful wired world for marketing––or scary as hell!

By DHughes|2016-12-10T00:41:08-05:00November 29th, 2012|Categories: business, social|Tags: Amazon, Buzzfeed, Facebook, Ken Auletta, Linked-In, Marc Andreessen, Pinterest, Shery Sandberg, The Good Wife|

David Ogilvy and Bill Bernbach could never have imagined that "word-of-mouth" advertising meant this. (photo: blognaver) If you're not wired up, you might want to stick to shopping, not selling Sheryl Sandberg, COO, Facebook (forbes.com) Those sizeable numbers in my email notice (PCs around for 35 years, the Internet for 20 years, 2 billion people on Read more...

My personal history is the stuff they write books about. And that's what I am doing. The working title "Five Generations to Freedom."

It's historical fiction because, unfortunately, I can not find enough records to substantiate all facets of the story. I've combed the genealogy, traveled to my father and grandmothers' birthplace, walked the graveyards, searched the churches and ... well, the facts just aren't there. I have written three books based on other families and their genealogy but my ancestors emerged from a journey that left few records – slavery.

My great grandmother, on my father's side, was a "freed slave." My grandmother, Amelia, was born to a white, French plantation owner in Grenada and a black slave named Mary, who worked on the Count de Poulain's plantation. Amelia was raised in her father's home and in adulthood, in an attempt to escape her black heritage, she "disowned" her mother Mary. Once, when Mary visited her daughter, Amelia told her, "Get out and never come back." And Amelia, as a mother herself (twelve children), told all of them, "Marry white." And many did, including my father. My mother was white Anglo-Saxon protestant born in England. They met in Canada where dad became a doctor.

It has taken five generations for the descendants of Mary (we do not know her last name) to free themselves from the bondage and stigma of their black heritage. But today, my children embrace it and are damn proud of it. Unfortunately, the 150 years in between has been a wasteland of bigotry, racism and bullying, Filled with anger, rejection, shame, fear, violence, murder and ... love, romance, kindness, perseverance and pride.