This is no joke. A sustainable vibrator is coming soon …
Only the Swedes could pull off the branding coup of the year in the sex toy market. Funny, clever and explosive, this is equal to a premature ejaculation turning into a long-term relationship. It started out as an April Fool’s joke and after fooling everyone, the company is now working on designing an actual vibrator branded as “GÄSM” – your eco-friendly vibrator made from 100% recycled materials. It just might make customers a little more relaxed knowing they are helping the environment while helping themselves.
Steve Thompson, global head of marketing for Lelo said this about the original April Fool’s idea. “The best way we thought we could do that (April Fool’s joke) was to faux launch a product that they wouldn’t imagine and they’d never seen before.” It worked. It was forest green and made from recycled wood pulp and car tires and powered by a “hand-cranking” Allen wrench. Like Ikea products – not quite the same – it was to be sold as separate pieces and you had to put them together. They even used IKEA-like font and packaging.
The internal sales staff, the press and a lot of customers were fooled – and disappointed. So much so that the company is now hoping to launch the real “GÄSM” in the next six months – to orgasmic-like, sustainable success.
While waiting to be eco-friendly, shop for other Lelo pleasure products
The Swedish company says they don’t sell sex toys; they sell “pleasure objects.” Their “massagers” and “stimulators” are in sex toy stores, sure, but they’re also at Brookstone, where “massager” usually means something you use on your back. They make a vibrator (the Inez) that retails for $15,000, I think it’s gold-plated.
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