Rhian Sugden is the British fashion model in JWT’s TV commercial (see below).
Is this bad taste? Bad advertising? Or great advertising for a great purpose? There’s no question that raw, real and truth are indelible. And men need all the help they can get.
Warning: Rated PG16. For men only – or for women if you care about your man. This commercial is not available in US or Canada – pity.TV commercials that go viral usually have a few things in common: comedy, sex, comedy, sex, comedy, sex … and maybe a touch of human nature or cute animal behavior. This commercial qualifies on all counts, plus it delivers an important and memorable message.
You won’t see this commercial in the US or Canada where brilliant creative types are still constrained by a culture rooted in stodgy, unrealistic, Bible-cloaked hypocrisy that avoids reality and truth. But cancer is a reality and men have a problem.
No one believes the old maxim that the way to a man’s heart is through his stomach. That was grandma’s cover up for the truth: The way to a man’s heart, and brain, has always been through his penis – or as this one-minute commercial recognizes, close to it.
Check it out – and then check them out
Sixty second commercial was created by:
Agency: JWT, London, UK; Executive Creative Director: Russell Ramsey; Creative Director: Jason Berry; Art Directors: Kevin Masters, Miles Bingham; Copywriters: Miles Bingham, Kevin Masters; TV Producer: Roy Swansborough; Account Director: Adrian Ash
Director: Rankin ; Production Company: Rankin Film ; Editor: Rankin Film; Sound: Sam Ashwell / 750MPH
Wow! Shockingly great.